Relationships Are Not the System
Trust opens the door. Execution keeps it moving.
Stop Measuring Motion
Activity is visible. Contribution is valuable.
The Five Parts of the Revenue Operating System
If the pieces do not connect, the motion stalls.
Ep 44 · Activation
A Signed Partner Is Only the Beginning
Activation Beats Onboarding
From "Leveraging AI in Partnerships" with Pat Ferdig.
Breaking the Channel Myths
Ep 69 with Craig Booth · Activation
From Partners to Performance
Ep 70 with Kristen Rank & Aarti Gadhia · Ecosystem GTM
From Gifting to Trust
Ep 67 with Braydan Young
Ecosystem Specialization
Ep 65
Building AI Revenue Engines
Ep 64
Building an Ecosystem GTM That Actually Scales
Ep 63
From Accounting to CRO
Ep 62 with Neal Dooly
A Founder's Guide to a 100% Channel Motion
Ep 60 with Anders Norremo
Surfing Revenue, Relationships & Repeatability
Ep 38 with Vaughn Mordecai
Rough Seas Lead to Great Sales & Partner Teams
Ep 37 with Scott Strubel
Channel Sales Secrets from the Trenches
Ep 29 with Ross Kemp