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About

Real Talk for Real Channel Pros

At Channel Surfers, our mission is to simplify the chaos of today's partner and channel landscape into clear, actionable insight for channel managers, partner leads, alliances pros, and ecosystem builders who want smarter, more collaborative ways to drive results.

Hosted by two long-time channel vets, Jeff Lennon and John McCabe, this podcast blends hard-won experience, honest conversation, and a little humor to explore what's working, what's not, and what's next in the world of channels, partnerships, and ecosystems.

Whether you're brand new to sales, sharpening your edge, or scaling a high-impact partner program, there's something here for you:

  • New to the game: starting out in channel or B2B sales and looking for foundational knowledge and proven playbooks.
  • A seasoned pro: staying sharp and competitive in a fast-moving market.
  • Stuck in a rut: needing fresh ideas, better alignment, or a smarter path forward.
Jeff Lennon and John McCabe, hosts of The Channel Surfers, riding a digital wave through a neon city skyline

Why listen?

We didn't create Channel Surfers to just talk shop. We're here to:

  • Share real-world wins (and losses)
  • Cut through buzzwords to offer a real perspective
  • Shine a light on what's good in the channel
  • Call out the tough stuff we all face
  • Deliver actionable ideas that help you work smarter, not harder

We're not here to preach. We're here to share, support, and surf this wave together.

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