Episode 70 · Ecosystem GTM

From Partners to Performance: Building Stronger Partner Ecosystems

with Kristen Rank and Aarti Gadhia, hosted by Jeff Lennon and John McCabe

Kristen Rank and Aarti Gadhia both landed in channel sales by accident and never left: Kristen from telecom and cloud, Aarti from a cybersecurity path that took her from Kenya to Wales to Canada. They join Jeff and John to talk about the shift from selling alone to ecosystem selling: shared intelligence, joint planning, and why complexity is what actually slows partner programs down.

The infographic for this episode

From Partners to Performance infographic: the core problem, the shift from selling alone to ecosystem selling, what actually works, community, AI plus human connection, and core principles.

From the Channel Surfers Visual Factory, built to support this episode, not replace it.

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