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Infographic · Theme 4 of 9: Activation Beats Onboarding

A Signed Partner Is Only the Beginning

From Episode 44, Leveraging AI in Partnerships with Pat Ferdig. Share it, post it, or link straight to this page.

The Channel Surfers Channel Surfers
Theme: Activation Beats Onboarding

A Signed Partner Is Only the Beginning

Onboarding is

A checklist.

Activation is

The partner taking action.

A partner is activated when they're actually:

Selling Referring Co-marketing Supporting Influencing Expanding accounts

The real question isn't "how many partners do we have."

It's how many are active, engaged, and producing.

Ep 44 · Pat Ferdig channelsurfers.com