Great Partnerships Don't Happen by Accident: Part 1, Building the Foundation

Why do so many partner programs look busy but fail to deliver real outcomes? Jeff and John bring hands-on channel experience to one argument: great partnerships are built, not stumbled into. They challenge three common assumptions: that activity equals achievement, that partner count equals partner fit, and that good personal relationships can stand in for aligned execution. The tone is frank and conversational, with sports analogies and field stories along the way. This episode also kicks off the Great Partnerships Don't Happen by Accident series.