with Craig Booth, hosted by Jeff Lennon and John McCabe
More partners. More certifications. More portals. Same revenue. Craig Booth joins Jeff and John to break down why partner activity doesn't equal partner results, and what it actually takes to build a repeatable Revenue Operating System: active sellers over partner counts, just-in-time enablement over generic training, and a proven methodology behind any AI you bring into the mix.
Cited in "Why Great Partner Programs Don't Happen by Accident" →
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