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The Weekly Wave

Where the Show's Ideas Get Written Down

Real-world insight on channel sales, partnerships, and GTM: practical strategies, honest conversations, and ideas that help you build better partnerships and drive real growth. Published on Substack, written by Jeff Lennon and John McCabe.

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Running now · 3 of 6 parts live

Why Great Partner Programs Don't Happen by Accident

The Foundation infographic
Part 1 · Foundation

Building the Foundation

Great partner programs are not built on activity. They are built on intentional execution.

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The Revenue Operating System infographic
Part 2 · Revenue Operating System

Building the Revenue Operating System

The missing piece is not another partner. It is the execution layer between the relationship and the revenue.

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The Activation infographic
Part 3 · Activation

Activation

Signing the partner creates potential. Activation gives people a reason and a way to move.

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See the full series breakdown, with every episode cited →
4

Scaling

Growing the motion without breaking it
Pending release
5

Evolution

How the channel is actually changing
Pending release
6

The Feedback Loop

The patterns, the lessons, and the loop back to Part 1
Pending release