Catalyst 2026: What Changed, What Matters, What's Next

What changed between Catalyst 2025 and Catalyst 2026? Quite a bit. Jeff and John compare the two shows side by side: the conversation moved from strategic partnerships and getting a seat at the table toward performance and business outcomes. The partner manager role is becoming a broader business orchestrator, connecting revenue, marketing, data, and technology. AI is now part of the daily motion, not a side conversation. And through all of it, the fundamentals still win: people, trust, alignment, and execution.