Jeff Lennon and John McCabe, hosts-led
If you're a startup that wants to build a channel: understand the problem you're solving, nail your ICP, keep messaging and pricing simple and repeatable, pick partners who actually fit, and get your executives on board before you start. Jeff and John walk through the eight most common mistakes: hiring a channel too early or too late, bad partner compensation, no executive support, and measuring registrations instead of revenue. They also cover what a clear partner promise and honest enablement actually look like in the first 90 days.
