EP#51 From the Trenches & On The Road with Mitch Simon

Channel managers don’t win from their inbox. They win in the field. In Episode 51 of Channel Surfers, Jeff Lennon and John McCabe welcome Mitch Simons, a seasoned channel sales leader and true road warrior, to break down what partner success really looks like.

Mitch shares how he moved from a long sales career into channel leadership and why being present is the ultimate differentiator. While many vendors try to manage relationships from behind a screen, Mitch makes the case for intentional travel, structured partner meetings, and showing up with purpose. This episode is packed with practical insight for channel managers, partner leaders, and alliance directors who want to drive real pipeline — not just “chug and hugs.”