EP#60 A Founder’s Guide to a 100% Channel Motion with Anders Norremo FE

May 5, 2026

Most companies try to “add” channel. Very few build their business around it. In this episode of Channel Surfers, Anders Noremo shares what it really takes to go 100% channel-first and why it changed everything about how his company grew.

What This Episode Covers 

- Why traditional direct sales started to break down

- The decision to go fully channel-focused

- How key partners like Optiv and GuidePoint unlocked growth

- What it takes to build trust with partners 

- Why It Matters Channel is not a side strategy.

When done right, it becomes your primary growth engine. But it requires real commitment, not just messaging.