EP#54 How are you building your Ecosystem w Kyle Edmunds

In Episode 54 of The Channel Surfers, Jeff Lennon and John McCabe sit down with ecosystem operator Kyle Edmund Hayes to talk about what really drives partner ecosystem success.

His core thesis is simple: Most companies don’t have a partner problem. They have a system problem. When attribution models are unclear and data is scattered across systems, partner impact becomes invisible. And when partner impact is invisible, ecosystems struggle to get the investment and attention they deserve.