EP#48 - There’s No Season Like SKO Season!

Sales Kickoff season is here. Are you showing up to win, or just to attend? In this episode of Channel Surfers, Jeff Lennon and John McCabe unpack how to actually succeed during SKOs and partner events—without wasting time, burning goodwill, or disappearing after the badge comes off. This isn’t about swag, booth numbers, or happy hours. It’s about strategy, relevance, and momentum.